portfolio detail

About

I have a rich background in verbal and visual communication design. In addition to design and advertising, I held account and strategic positions at BBDO/Atlanta, EAI, Pencilbox and Basis Design. The latter two were my own firms.

Microsoft can't compete with the photosynthesis standard.
Disney cannot reenact the joy of a child with a bucket at the beach.
Coca-Cola wishes that they could package riveting conversation.
Even the Germans can't compete with the technical prowess of a web-building spider.
AOL/Time Warner cannot replicate the global impact of a simple rainstorm.
Versace will never come close to the appeal of the small of a woman's back.
Volkswagen, try as they may, can't duplicate your first successful ride without training wheels.

We attempt the ideal, just as our clients do. But we realize that the task is impossible. It is the attempt that is important. Our work bridges the gap between communication objectives and basic human desire. People love the rush of sparked curiosity, relish the mysticism of being forced to stop and think, appreciate being shown a shared commonality. These are our tasks. And knowing that we'll never achieve them forces a creativity and freedom that is the basis of our vision.

Whether a corporate brochure that motivates investors, a retail environment that draws buyers, or a web site that engages the most jaded viewer, every Basis project grabs its audience and compels them to react. Our clients receive expected results in unexpected ways: Their business goals lead to collaborative strategic planning, which leads to a unique creative approach, which provokes its intended audience. There are no formulas or clichéd ideas about how a project should look or work. Each is an opportunity to stand apart in today’s media glut.

The list of design awards for my projects includes multiple showings in every major design competition including BD&AD, Communication Arts, The Black Book AR100, AIGA Communication Graphics, Type Directors Club, and The Mead Show, as well as publications including Archive, Critique, Graphis, and I.D.