PencilBox Identity

Pencilbox is a group of interactive strategists who help large corporations solve their online challenges.
Their identity was designed to appeal to the corporate individual as well as the creative that is recruited by Pencilbox. Random computer-generated renderings were used on the backs of stationary items and titled by different weights of pencil lead (HB, F, etc.). The logo represents the Pencilbox point-of-view: strategic thinking “inside the box”.